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When a company transforms what is possible in a given market and creates a niche that is meaningful and positively impactful to everyone involved in the transaction, it requires that the entire team rethink all aspects of how they operate. Deanna is a master at defining a unique strategy that is centered around the purpose of each transaction and coaching the people within the company who get the work done.
Deanna’s combination of finance, accounting, technology, business development, risk management, human resources, and leadership background, enable her to strategically align with our mission. As our CFO/COO, she brings experience leading Fortune 500, non-profits, government and real estate. She was nominated for and won the 2018 CFO of the Year Award – Small Business – Los Angeles Business Journal.
Words Deanna lives by: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Do not go where the path may lead, go instead where there is no path and leave a trail” – Ralph Waldo Emerson
Below are a couple shots of Deanna kicking it with her “super cool” daughters. Deanna is a Mother of two girls – Rachel works in Real Estate and Natalie is a junior in high school. In the third picture below, Deanna is pictured with a team member from her previous company.